Wednesday, 9 January 2008

Company Website’s, Some Basic Preparation

With regularity I meet clients who believe that if they set up a great website it will bring in lots of sales and solve all of their problems.

The problem is that before you launch a website you need to start much further back.

Why do you need the website, what is it going to do?

Is it a just a sales brochure website?
Will customers want to order from it via an e-mail?
Is a full e-commerce site what’s needed and if so how will your customers pay, and what payment/credit cards will you accept and what’s the cost?

But more importantly often the website is built in isolation from the rest of the business.

Have you got the ability to handle a large increase in sales admin, dispatch and delivery wise? What about returns?

Can your suppliers handle the increase in sales have you got back up suppliers? If it all takes off as you hope can you cash flow the big increase in sales? More businesses fail through running out of cash as they expand than you would believe.

Does the website conform to the legal requirement’s, in the UK under trading law websites must have certain information in place.

Four vital elements that must be on every the website are:

Terms and Conditions, (accessible form every page)
The VAT registration number
The details of the company registered office.
If you are a Limited Company you must also show the Company Registration Number.
Lastly you can’t just show a non geographic phone number i.e. 0800, 0845, 0870 etc. you must also prominently show a normal non geographic phone number

All of these are requirements under UK law. If your website does not comply it is recommended that these compliance issues should be addressed with some urgency. After all you don’t want to Trading Standards Officers giving you a hard time

More to follow!

Alan Briggs

Dynamic Business Strategies Ltd
Tel: 07917 446068


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