Friday, 18 January 2008

Getting Closer to Your Customers

One powerful source of help in developing your business is often forgotten, your existing customers.

I said recently that you should understand what influencing them, i.e their market trends, how their needs are changing, how they feel about you as a supplier and what makes them tick.

I have lost count of the number of times I have seen businesses that take their best and biggest customers for granted. The first time they know that the clients needs have changed or are disenchanted with them as a supplier is when they stop doing business with them.

Help is at hand, there is a powerful tool that allows any business that has internet access to carry out electronic surveys.

Check out Survey Monkey which is a user friendly website that has interactive tools to help design produce and manage online surveys.

The good news is there is no initial charge to sign up. If you only want to produce simple surveys and will only receive up to a maximum 100 responses per survey then the cost is zero.

Even if you upgrade to the next level allowing more functionality and up to 1000 responses per survey the cost is only $19.95 per month.

The top grade option with all the optional extras and unlimited responses is only $200 per year (less than £100).

Just think about all that information and customer knowledge and what you can do with it, for a start you will be ahead of your competitors.

Unless they read this blog of course………

Happy surveying!

For more information about how simple techniques could help your business e-mail me today!

Alan Briggs

Dynamic Business Strategies Ltd
Tel: 07917 446068


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